We’re excited to share the soft power website, which we designed and developed in collaboration with the soft power team.
soft power is a collectively run, non-profit art association and venue for artistic projects. As a conceptual framework, soft power appropriates a political term that describes the influence “soft” assets like culture and art can have on policies and economic spheres. The ongoing program is guided by the question of how this notion can be subverted, challenged, and reclaimed from an artistic perspective.
soft power was founded by Linnéa Bake, Eva Herrmann, Melissa Lücking and Donna Volta Newmen.
The site features the NewEdge 666 typeface by Charlotte Rohde.